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Custom Channels assigns an Account Manager and an expert Music Programmer to your account. They will work directly with your team to ensure that the music is exactly what you want. Custom Channels will interview your team and dive into your demographics, marketing, and brand to create the perfect playlist, soliciting feedback to ensure the music is what you want before launching. The channel remains a work in progress, changing and growing with your needs. Any issues, needs, or desires are facilitated directly through your account team at Custom Channels to ensure speedy resolution. They deliver "Linear" broadcast-style channels that play songs in a specific order created by our professional music curators. All end users receive the same content at the same time. This gives Custom Channels unrivaled ability to create perfect music mixes with the right balance of styles, eras, artists and more.
Custom Channel’s client dashboard allows a user to see their full library, what’s been recently played, and the health of their music players. Players can be rebooted, updated, or have their volume changed on the dashboard. Different user permissions can be assigned to location, region, account or specific players depending on the level of need.
Custom Channel has licenses with ASCAP, BMI, GMR, SESAC, and SoundExchange allowing them access to every publicly available song in the world. They have built and maintain their own music library, and don't depend on aggregators or third-party music libraries. Why? Because they are very picky about what they allow into their system. Custom Channels wants to make sure the content is screened and appropriate for business (and will edit it if it isn't). They want to make sure the volume levels are normalized and the audio processing is optimized for noisy commercial environments, and that the metadata and associated art are correct so that licensing requirements are met.
Custom Channels programming and playback methods prioritize variety and minimize repetition. Rules are in place for artist separation and song separation, so it’s never the same day twice and each day is scheduled fresh. The music can be dayparted with a variety of music, with mornings having different music than afternoons or evenings. They aim to strike a balance between staying on brand musically without driving listeners crazy with repetition.
RaceTrac is able to communicate directly with their music programmer in a variety of ways. The Custom Channels dashboard allows for easy song requests, as well as song removal requests. Your programmer can also make suggestions on the dashboard which you can easily preview, approve, or decline. You may also email, call, or message your programmer with music needs, or send playlists or spreadsheets in accordance with your personal workflow.
Their client dashboard provides analytics on player health and monitoring, as well as song statistics. You can easily see at what times and how often a given song has played on your channel. We can also provide support statistics (a given client site has a likelihood of calling with a support issue once every seven years, for example).
Your music channel is exactly what you want with no compromises. It is fully customized to your needs and demographics. You can also insert messaging into the channel which can then be targeted globally, regionally, or at the store level. Messages can be provided by you or recorded by their in-house production team. They can also insert branded tags (“you’re listening to RaceTrac Radio”, for example).
The channel is scheduled by your assigned programmer based on your needs, and any pre-recorded assets are managed by the Custom Channels production team. They can be scheduled at any interval and for any period of time that you desire. The music players are shipped with the client’s default on/off schedule, which can be changed at any time via the dashboard.
Music players receive software updates automatically. The client dashboard undergoes routine updates for functionality and design, with major updates every year or two.
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