Custom Channels was an early pioneer in streaming media, starting in 1999 when they began creating and hosting exclusive streaming "side channels" for radio broadcasters, music festivals and publishers. In 2007, they leveraged the provisions of the DMCA's "Business Establishment Services" license which provided a blanket music license for providers that streamed content to businesses.  Custom Channels saw (correctly) streaming to be vastly superior to the legacy methods of distributing music to businesses  (CDs, tapes, satellite, etc.). The ease of licensing a vast library of music (virtually every publicly released recording) without having to rely on expensive and limited direct licenses with labels and publishers was a game changer. Custom Channels believes cloud-delivered streaming to be the future-proof method of delivering and consuming music for business.